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Aspen News & Events

As Aspen’s premier ski shop since 1953, we take a lot of pride in being a big part of the local recreation community—we contribute by bringing sales and events to town to help you make the most of the season, and by serving as a resource for local news and information.

Check out what’s going on now . . .

Aspen/Snowmass Events


Aspen Art Museum Roaring Fork Open- 10/4- 10/27/13

Since its founding in 1979, the Aspen Art Museum has provided a place for people to gather, reflect, and respond to art, and to communicate with artists and each other. The Roaring Fork Open is a longstanding tradition that highlights the AAM's ongoing investment in sustaining a vibrant local, national, and international arts community. The RFO is open to artists residing between Aspen and Glenwood Springs, and over the past 33 years, countless artists have presented their work at the AAM. This year, 125 Roaring Fork Valley artists will participate in the museum-wide exhibition, with each work selected by the individual artist in consultation with our special guest curator. With the completion of the new Aspen Art Museum facility slated for 2014, this will be the last year the RFO will be held in the AAM's original facility.


Opening Day- Aspen Mountain & Snowmass- 11/28/13

The 2013/2014 ski season kicks off with th eopening of Aspen Mountain (aka Ajax) and Snowmass. Start out your ski season on day 1! If you are in need of renting equipment stop in Aspen Sports for the best gear. You also can also book online and save!


Summit for Life Uphill Race- 12/7/13 

This year marks the 8th Annual Aspen Summit for Life! Summit for Life is a weekend celebration of organ donor awareness activities centered around a nighttime uphill race on Aspen Mountain. The event benefits the Chris Klug Foundation (CKF), a foundation dedicated to promoting lifesaving donation and improving the quality of life for donors, donor families, organ transplant candidates and recipients. Participants who hike up Aspen Mountain (3,267 vertical feet over 2.5 miles) are required to raise a minimum amount in pledges. Last year was a record breaking year in participation and fundraising with 400 racers bringing in a total of $125,000! All proceeds go directly to CKF so they may continue educating teenagers and young adults about the importance of organ and tissue donation nation-wide.


Press Releases

(Local sporting goods shops raise funds for local causes)

Broomfield, Colorado, Feb. 2, 2011-Hundreds of employees working at more than 140 Specialty Sports Venture (SSV) sporting goods stores finished their annual Adopt-A-Cause efforts this year by raising $116,830 from customers and shoppers during the month of December and early January to benefit 14 different charitable organizations in the local communities where the stores operate.  The recipients range from Children's Hospital in Denver, Big City Mountaineers in the East Bay area of California, and Vail Mountain Rescue to Hospice of Gunnison Valley, Bikes for Tykes, the Roaring Fork Conservancy in Aspen, and Wasatch Search and Rescue in Utah-with many more throughout Colorado.

Additionally, Vail Resorts Echo program sweetened the donation by contributing an extra 50 cents for every dollar up to $100 donated by customers and shoppers.  With the matching contribution of $55,216, more than $172,000 will be distributed among the 14 charities.  The money is divided based on the amount raised in each region. Store employees and managers identified a local charity or organization to support and then during the holiday season, encouraged shoppers making a purchase to contribute to that organization.

The Adopt-A-Cause campaign is now in its 13th year and is part of a company-wide effort among the sporting goods stores of Specialty Sports Venture (SSV) based in Broomfield. 

"It's exciting for us to keep this effective program going and growing in the communities where we live and work because that is vitally important to us," said Kat Jobanputra, COO of Specialty Sports Venture, the retail division of Vail Resorts.  "Adopt-A-Cause allows our local employees to be advocates and raise money for hometown causes they believe in."


Children's Hospital (Denver) * Adaptive Adventures * Toys for Tunes (Boulder) * Bikes for Tykes (Denver) * Angel Baskets (Telluride) * Hospice of the Gunnison Valley * Challenge Aspen * Summit County Search & Rescue * Garfield Search and Rescue * Roaring Fork Conservancy (Aspen) * Vail Mountain Rescue * Wasatch Search & Rescue (Utah) * Tahoe Magic * Big City Mountaineers (Bay Area)


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